what are CPA, CPC, CPM and CPL

Discussion in 'Monetisation' started by Gabin, Sep 23, 2017.

  1. Gabin

    Gabin New Member

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    CPA, CPC, CPM and CPL

    what are all these

    i have a website and i dont know what exactly to choose as a publisher
     



  2. Andrew

    Andrew New Member

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    CPA - Basically a CPA network is a network that focuses mainly on Cost-Per-Action or Cost-Per-Acquisition advertising

    CPC - Cost per click - The amount you get charged for a click

    CPM - Cost per thousand impressions

    CPL - Cost per Lead is an online advertising process where publishers get rewarded only when the user fills out the sign-up or lead form

    If you are a publisher then cpc and cpm works better

    If you are running a website with products and product reviews then cpa and cpl works better

    Moreover you can them all together :)

    Hope that helps
     
    Krishnakanth likes this.

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