SSL is Best Encrypted Technology, Which makes the users to use open the website in secured mode by using HTTPS protocol . Here’s a visual for some quick facts about secure sites More than just onsite content can have a positive impact on your rankings, traffic, and, potentially, conversions. One of these factors is website security. Better rankings can lead to more traffic (the more people see your site, the more visitors you’ll get). Also, when users are looking at the search results, they may see a secure site as a signal of trust and authority and click that website over another, non-secure site, thus improving your site’s click-through-rate.